2.0 film's promotion starting in different way and marketing strategy also distinct. Robot 2.0 movie's poster showing in sports event as India vs New Zealand ODI and T20 matches electronic scoreboard.
2.0 is an upcoming Indian science fiction film written and directed by S. Shankar, co-written by B. Jeyamohan, and produced by Subaskaran Allirajah, founder of Lyca Productions. The movie serves as a sequel to the 2010 Tamil film Enthiran, and features Rajinikanth reprising the roles of Dr. Vaseegaran and Chitti, alongside Akshay Kumar and Amy Jackson. The film will be shot simultaneously in Tamil and Hindi. With an estimated budget of Rs.450 crore (US$70 million), it is the most expensive Indian film made to date. The film's worldwide premiere is scheduled for 25 January 2018, and the film is expected to be released in 15 languages.
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